I've suddenly become the doddering grandma of the New Yorker blog genre, and I welcome all who are similarly inclined to the fold. Aha, NewYorkerFilter is the creation of Ed Foley. Come over and introduce yourself, Ed Foley!

Conveniently enough, this also becomes the newest entry in our occasionally featured but rapidly growing collection of Rea Irvin type sightings where you might not expect them, that is, anywhere outside the actual magazine. Send in digital photos of any examples (the more you look, the more you'll see) that you spot in the wild, and I'll post them here. After the jump, check out the canny logo.