In any case, by God, it's Gladwell's. Thanks to BookLust for the earliest tip. Do you think the current design and presentation is a little like those sites that are supposed to look like personal blogs, but are really placeholders for a pyramid scheme or something? I'm familiar with one of those because someone with my name (one of many such, alas) has one of them, and it's all jaunty and confidence-sharing but not a real blog at all. I assume Gladwell is going for a bare-bones, old-skool, casual-diversion feel. I'm no web designer, as you can see [or as you could see; professional designers have since gotten their hands on me, thank goodness], but this is Malcolm Gladwell—as you may know, the man has resources. MG, if you want inspiration, a number of your colleagues and compatriots have the right idea, especially the artistes. To be fair, Gladwell's original site is totally spiffy. In any case, the blog will be a fun spot to read the letters to the editor the magazine doesn't print, and to thrill, for those inclined, at the phrase "Adam Gopnik just emailed me." I'm pleased he's blogging—let's hope he has fun with it and gives as much space to his still-forming ideas as he does to making sure he credits everyone who ended up on the cutting-room floor. It'll be interesting to see what (ideas, books, products, holiday destinations) he endorses, offhandedly or passionately; those words will be gold, so they're best chosen carefully.