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From the London Independent, the gaily contrary, always entertaining, and often off-base Camille Paglia:
English has evolved over the past century because of mass media and advertising, but the shadowy literary establishment in America, in and outside academe, has failed to adjust. From the start, like Andy Warhol (another product of an immigrant family in an isolated north-eastern industrial town), I recognised commercial popular culture as the authentic native voice of America. Burned into my memory, for example, is a late-1950s TV commercial for M&M's chocolate candies. A sultry cartoon peanut, sunbathing on a chaise longue, said in a twanging Southern drawl: "I'm an M&M peanut / Toasted to a golden brown / Dipped in creamy milk chocolate / And covered in a thin candy shell!" Illustrating each line, she prettily dove into a swimming pool of melted chocolate and popped out on the other side to strike a pose and be instantly towelled in her monogrammed candy wrap. I felt then, and still do, that the M&M peanut's jingle was a vivacious poem and that the creative team who produced that ad were folk artists, anonymous as the artisans of medieval cathedrals.
Another of my unfashionable precepts is that I revere the artist and the poet, who are so ruthlessly "exposed" by the sneering poststructuralists with their political agenda. There is no "death of the author" (that Parisian cliché) in my world view.