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May I tempt you with "A Chip Off the Old Benchley" tonight, sir?
Filed under: Headline Shooter Tagged: Algonquin, books, iPods, technology
And speaking of the Algonquin!
Take the Apple iPod, add a best-selling novel - Ian McEwen's "Saturday" will do nicely - and mix in the venerable Algonquin Hotel. The result: a marketing gimmick with high-tech overtones for a low-tech product.
The 174-room Algonquin on West 45th Street, renowned for its fat, gossipy literary history through the decades - a history that features Dorothy Parker, New Yorker editor William Shawn and many others - now offers a battery-operated take on reading, or, rather, listening: Guests will be able to take a loaner iPod to bed, preloaded by staff with the audio book of their choice.
The iPods - there are two on hand to start - will be loaned at no cost on a first-come, first-served basis, and guests can choose from a selection of classics and current bestsellers.
I have, since my last post, scored an interview with Matilda. You'll read it as soon as I write it, which will happen just after I have it.
Cool 2 Use [Stephen Williams, Newsday]
