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Bryan Curtis: "Would Eustace Tilley shop at Target?" Read on.
Update: The Chicago Sun-Times makes its views on the subject pretty clear in the hed: Target, New Yorker Cross Line.
What do you think? I wonder if the magazine will do one of its rare letters pages for this one; I'm doubting it. I find the Target ads a little distractingly big and bright and, well, red, but I think people can tell the difference between advertising and editorial in this case, especially since Target has such an unmistakeable logo. I feel mildly concerned that this doesn't bother me more, and the pages should probably all be labeled "Advertisement," but I'm not particularly outraged. I guess the advertorial blur of my commodified-dissent upbringing has pretty well seeped into me, after all. If Target started putting text into those ads and that was ambiguous and quasi-editorial, then I'd raise the red (concentric-circled) flag. If any of you want to send in your views to be aired on Emdashes, I'll consider them.
Here's my shameless reproduction of the Times piece from last week, too.
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Dashes, some say, “are particularly useful in a sentence that is long and complex.” Emdashes—like an em dash itself—provides a thoughtful pause amid the hubbub.
Emdashes, founded in 2004, is written and drawn by Emily Gordon, Martin Schneider, Pollux, Jonathan Taylor, and Benjamin Chambers, as well as occasional guest contributors. All posts before October 2008 are by Emily Gordon.
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