What a few NYer cartoonists are up to (links mine, all mine):

Not only is Diamond [Foods Inc., "the $428 million producer of walnuts for cooking and snacks"] spending big on a single Super Bowl ad, it's also launching an extensive print ad campaign, with quarter-page ads alternating in the New York Times and USA Today for 10 days leading up to the game.

The ads, by New Yorker magazine cartoonists J.C. Duffy and Jack Ziegler, have the same wordplay theme as the TV spot.

While I was looking for an image of said nut cartoons, Google yielded this phrase: "Diamond Foods' Emerald Nuts division is buying advertising space in The New ..." Yorker? Maybe. Could be The New Republic, The New Social Worker, The New Criterion, The New England Magazine (circa 1886), any number of others. Page is gone and uncached. Uncashewed, one might say. Ah, it's The New York Times. So much for synergy. The previous link appears to contain a small, grainy version of the Ziegler/Duffy cartoon in question, and I invite you to enjoy it, if you can. Or look at the crossword section of the Times tomorrow. You heard it here first, sorta.