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The New Yorker: The Hipster's Choice...Or Is It?
Filed under: The Squib Report Tagged: hipsters, irony, Jesse Thorn, magazines, Maxim, podcasts, radio, Star Wars, TONY
Oh, irony, you scamp. In a recent post we identified “irony” as being, by some measures, a New Yorker kind of word, but today brings evidence that Time Out New York is the really ironic one. In this week’s cover story, “The Hipster Must Die!”, the weekly guide performs a “hipster detox” on a misguided (their assumption, not mine) hipster on staff named Drew Toal.
The feature puts The New Yorker in an, ahem, interesting light. First, here The New Yorker is defined as a hipster journal. I beg to differ, but I can’t deny that its reach encompasses George Saunders as well as Seymour Hersh. So in the makeover, Toal (or should I say “Toal”? He may be a real person, but the makeover is clearly facetious) discards The New Yorker in favor of “a Star Wars novel and a copy of Maxim.” Ah, good to know what “regular” people read! So what does Toal think?
Truth be told, I found myself enjoying tales from a galaxy far, far away. Despite the fact that they were written on a third-grade level, the lack of existential conflict and postmodern window dressing was refreshing. And the lightsabers were cool too. Maxim, it should be noted, was less revelatory, although I did learn six important tips on how to make a successful sex tape. I will be going back to The New Yorker and Harper’s, but I’m also going to make time for nerding out in sci-fi land.Is “hipster” so strongly coupled with “intelligent” that its opposite automatically denotes a “third-grade level”? I don’t think so, but let’s move on.
Clearly, this is a backhanded compliment to The New Yorker—it’s the opposite of third-grade fare. But wait! Doesn’t that make it also a backhanded compliment to hipsters, too? In a feature about the necessity to de-hipsterize Williamsburg? Color me confused.
And the confusion doesn’t end there. If we showed ten random local culture vultures a Star Wars novel and The New Yorker and asked them to pick the purer hipster artifact, how many of them would reflexively single out the one that frequently dedicates considerable space to poverty and genocide? Surely it’s the Star Wars novel that reeks of hipster slumming, no? Even Maxim can be read ironically, you know.
At this rate we’ll need Jesse Thorn, mastermind of the new sincerity, to sort it all out.
Note to TONY: Did you mean McSweeney’s? Or was that too obvious?
—Martin Schneider
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Dashes, some say, “are particularly useful in a sentence that is long and complex.” Emdashes—like an em dash itself—provides a thoughtful pause amid the hubbub.
Emdashes, founded in 2004, is written and drawn by Emily Gordon, Martin Schneider, Pollux, Jonathan Taylor, and Benjamin Chambers, as well as occasional guest contributors. All posts before October 2008 are by Emily Gordon.
The site was designed by House of Pretty with illustrations by Jesse R. Ewing.
Additional drawings are by Carolita Johnson and Pollux (author of our web comic, "The Wavy Rule"). The Emdashes pencil logo is by Jennifer Hadley, based on a 1943 Dorothy Gray ad.
Other writing by Emily Gordon
- Writing on theater: reviews (for Time Out Chicago; imperfect but workable search results)
- Profile: Valerie Casey, Designers Accord founder, is spearheading the design of sustainability (for SXSW World)
- Feature: Rea Irvin: visionary art director, bon vivant, New Yorker founding father (for Print)
- Slide show: the Coney Island Mermaid Parade (for NYCgo.com)
- Feature: Muslim immigration iconography in the Netherlands, and an interview with Ayaan Hirsi Ali (for Print)
- Review: King's Gambit: A Son, a Father, and the World's Most Dangerous Game by Paul Hoffman (for Newsday)
- Homage: Celebrating lindy-hop legend Frankie Manning (for NYCgo.com)
- Inquiry: Does a New Republic redesign mean a change of tune? (for Print)
- Interview: James Surowiecki on what's next for the wisdom of crowds (for Assignment Zero)
- Interviews: four up-and-coming designers under 30 (for Print)
- Profile: novelist and dance critic Laura Jacobs (for Newsday)
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Comments
The Believer rather than McSweeny’s, I imagine. But surely more Vice (or Filter) than any of the above.
A fair point. Where does Tokion fit into all this?
Oh, maybe we’re wrong:
“Tokion has a new neighbor: 55DSL, Diesel’s younger brother line. This is its first boutique in New York, and it just so happens to be on Lafayette Street, a couple blocks down from us. Being polite, I decided to stroll down there and say hello. Specifically, I met up with Andrea Rosso, the Creative Director of 55DSL, who is not really the brother of Diesel founder Renzo Rosso, but his son. Like me, Andrea was a bit spent from the previous night’s store opening and Klaxons performance that followed. He nonetheless clued me in about his teenage years in the States, going to jail, working in the Diesel factory as a kid, and how 55 (for short) came under his wing. If he wasn’t so nice, we’d steal the New Yorker out of his mailbox.”
Oooh. That does give me pause.
But on reflection, a single Italian ex-con cannot a Williamsburg subculture represent. I’ll stick to my guns, pending further evidence.
Plus, I never denied those Saunders stories. (22 through early 2006. Would anyone out there have guessed that many? I sure wouldn’t have.)
Oddly, I’ve noticed that middle-eastern or asian taxi drivers use the word “hipster” as, apparently, a synonym for “filthy degenerate.” I don’t know if they’re confusing the word with the old “hippy,” or if they find hipsters to be somehow morally offensive. But I think it’s pretty funny to hear them say the word with such disgust!
Hey, are you discussing Arcade Fire with taxi drivers again? I’m wondering why that word keeps coming up.
I daresay that vitriol is scarcely different from the implied POV lurking behind TONY’s take. But you’re probably right, there may well be a misunderstanding there, and your hypothesis re “hippie” seems sound. Or perhaps “heepsta” is Urdu for “terrorist”….
My favorite term (one I get to hear a lot, living as I do at the center of the bull’s eye in dreaded Williamsburg—albeit South Williamsburg, which I unsuccessfully tried to re-brand as “the Swill”) is “aging hipster.” Thank god those Misshapes will stay young forever, while the rest of us experience cellular damage and stagger to the grave!