To understand what makes the perfect caption, you must start with the readership. Paging through The New Yorker is a lonesome withdrawal, not a group activity. The reader is isolated and introspective, probably on the train commuting to work. He suffers from urban ennui. He does not make eye contact. Laughing out loud is, in this context, an unseemly act sure to draw unwanted attention.At Emdashes, we try to soothe that periodical loneliness with cheerful camaraderie, meandering reflections, selective spelunking, and, between magazines, digital balm for the paper shakes. Won’t you join us? We can’t promise anything, but you may find yourself laughing a little bit louder.
Hello! I’m Emily Gordon, a content strategist, critic, and copywriter. Emdashes, born in 2004, spent its formative years as a New Yorker fan blog. (The project garnered some nice compliments and press.) It’s now a collection of conversations—generally civilized—about punctuation, magazines, movies, design, and other things that stir me.
Over the years, I’ve worked with a small army of culture writers, editors, and artists. You can read all about the people who've helped build Emdashes here at “Who We?” (That’s a New Yorker joke. Old habits die hard.)
I welcome submissions, questions, corrections, and ardent, obsessive contributors. I also host occasional book-related contests and giveaways. Questioners and publishers, just email me.
Looking for The New Yorker magazine? Kudos on your classy taste. Here’s how to contact The New Yorker.
The original Emdashes pencil logo was designed by Jennifer Hadley, based on a 1943 Dorothy Gray ad.