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Martin Schneider writes:
You can divide the world into people who understand that headline and people who don't.
Yes, yet another book whose origins can be traced to the pages of The New Yorker. Jim Holt has expanded his April 19, 2004, book review into a laughable, if not risible (wait, those are pejorative), in any case highly amusing volume about the nature of the joke. It's called Stop Me If You've Heard This, and Norton is the publisher (no, not Ed, nor Jim neither).
If Amazon had any wit, they'd pair it with James Wood's How Fiction Works.