Emdashes. The New Yorker between the lines
Best of Emdashes: Hit Parade
Weekly: Pick of the Issue
Bimonthly: Ask the Librarians
Submit a question for the next column.
Frequently:
Headline Shooter
Seal Barks
Eustace Google
Looked Into
The "Mad Men" Files: It's Toasted
Filed under: The Squib Report Tagged: advertising, cartoons, Frank Modell, television
Today's installment is courtesy of Frank Modell in the February 13, 1960, issue. Shades of the very first episode, in which Don Draper teaches the tobacco executives to reassure their addicted customers. "Smoke your cigarette," he says. "You still have to get where you're going." That's some evil stuff right there.
Who we?
Emdashes, founded December 2004, is a place where keen and dedicated readers of The New Yorker, past and present, can find related news and commentary: about people, subjects, and ideas within the magazine, and events and conversations outside its pages. Learn more about us and our contributors.
We welcome tips, questions, and comments about The New Yorker past and present, plus related events, links, typeface sightings, &c. To contact the magazine or send a submission, click here.
No fear: Everything you say or send is off the record unless we ask for your permission to use it.
This site is neither owned nor operated by The New Yorker magazine or Condé Nast Publications.
A few clips
- Report: Learning to read with comic books edited by Françoise Mouly (for Print)
- Interview: Designer Eleanor Grosch (for Print)
- Review: Charles Addams: A Cartoonist's Life by Linda H. Davis (for Newsday)
- Review: The King's Gambit: A Son, a Father, and the World's Most Dangerous Game by Paul Hoffman (for Newsday)
- Review: Does The New Republic's recent redesign mean a change of tune? (for Print)
- Proposal: A more attractive MetroCard (for A Brief Message)
- Interview: James Surowiecki on what's next for the wisdom of crowds (for Assignment Zero)
- Report: Eustace Tilley spruces up for The New Yorker's website redesign (for Print)
- Feature: Muslim immigration iconography in the Netherlands (for Print)
- Review: books about various New Yorker cartoonists by Liza Donnelly and Iain Topliss (for Newsday)
- Profile: screenwriter and novelist Joe Keenan (for Newsday)
- Review: The Complete New Yorker (for Print)
Tell me more
They say that dashes “are particularly useful in a sentence that is long and complex.” Emdashes—like em dashes—emphasizes what’s between: in particular, between the lines, covers, and issues of a magazine close to my heart.
Primary sources
The New Yorker
Events listed by the magazine
Web resources: New Yorker writers and artists
Books, Organizations, &c.
Edited by Martin Schneider, designed by Pretty, and illustrated by Inkleaf. Additional drawings by Carolita Johnson. Kissable pencil girl by Jennifer Hadley, based on a 1943 Dorothy Gray ad.
The Rossosphere
- Resistance Is Fertile
- Mick Stevens: I Really Should Be Drawing
- Cartoonist Michael Maslin's homepage
- Alex Ross: The Rest Is Noise
- Sasha Frere-Jones
- Matthew Diffee's HuffPo blog
- The New Yorker Magazine in the 1930s
- The essential Jane Grant
- Paul Noth's Pale Force
- The New York Public Library records
- New Yorker Comment
- Chiasmus in The New Yorker
- Wikipedia: The New Yorker
- New Yorker database
- The New Orcer
- Silence of the City
- Between the Squibs
- Blog About Town
- Newyorkette
- New Yorker Anti-Caption Contest
- The New Yorker Forums
- I Hate the New Yorker
- Ben Yagoda's homepage
- Access My Library
- New Yorker haiku
- Modern Spectator
- Map: Caption Contest Winners
- Technorati: New Yorker
- Link to suggest? Email it!
Comments
Heh -- I ran across that one too, recently -- before I'd seen Mad Men. But I was amused to learn that most of the actors on the set don't smoke real cigarettes. Do you suppose they're also not drinking real whiskey?
Are the sets not lined with authentic asbestos?