Martin Schneider writes:
In the May 31, 1976, edition of The New Yorker, there appeared a "casual" (what today would be filed under "Shouts & Murmurs") by Richard Leibmann-Smith satirizing the hullabaloo surrounding awards ceremonies. Leibmann-Smith spent page 31 (subscribers only) musing on the following scenario: what if the "Academy" in "Academy Awards" signified the American Academy of Medicine? What if there were a "Jonas" instead of an "Oscar," with the categories Best Disease, Best Symptoms, Best Virus, and Best Potential Epidemic? Riffing on the most recent Oscar winner, One Flew Over the Cuckoo's Nest, which had also effected a sweep of all the major categories just two months earlier, Leibmann-Smith chose as his awards juggernaut "Swine flu," as in the piece's title (prepare wince reflex), "Swine Flu Over the Cuckoo's Nest."
On the intersection of Twitter and swine flu, Randall Munroe expresses more amusingly something I had noticed as well.
Hello! I’m Emily Gordon, an editor, critic, copywriter, and pre-web internet nut. Emdashes, born in 2004, spent many years as a New Yorker fan blog. The project garnered some nice compliments and press.
The blog’s now treading the territories of punctuation, publications, movies, design, and other things that stir me.
Over the years, I’ve worked with a brilliant brigade of culture writers, editors, and artists. You can read all about the people who've helped build Emdashes here at “Who We?” (That’s a New Yorker joke. Old habits die hard.)
I welcome submissions, questions, corrections, and ardent, obsessive contributors. I also host occasional book-related contests and giveaways. Questioners and publishers, just email me.
Jennifer Hadley designed the original Emdashes pencil logo, based on a 1943 Dorothy Gray ad.