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The Future of Niche Readership: Ben Greenman Reports

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“No teenager that I know of regularly reads a newspaper, as most do not have the time and cannot be bothered to read pages and pages of text while they could watch the news summarised on the internet or on TV.” So declared the 15-year-old Matthew Robson in a story in The Times that examined teenager’s consumption (or rejection) of radio, the Internet, music (“they are very reluctant to pay for it”), directories, viral and outdoor marketing, cinema, and mobile phones.

But if publishers are nervously biting their nails after reading the pronouncements of this English teenager, our friends at The New Yorker are a little more optimistic about the future of content and content consumption. Check out New Yorker editor Ben Greenman’s discussion on The Times story, as well as his discussion on David Remnick’s theory on niche readership.

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