I saw Cold Souls on Pay-Per-View tonight. It stars Paul Giamatti as Paul Giamatti, a man who literally unburdens his soul in a Soul Storage company run by Dr. Flintstein (David Strathairn). How does Giamatti hear of the Soul Storage company? A friend calls him and tells him to the read the latest issue of The New Yorker.
Unable to sleep, Giamatti trudges into his living room and picks up the “latest issue” of The New Yorker. The issue that Giamatti picks up features Barry Blitt’s actual cover for the May 28, 2007 issue, called “Half-Staff.”
But the article inside is entirely fictional. Nevertheless, in terms of layout, type, and tone, it is entirely convincing as a New Yorker article. It is written by a (fictional) writer named Sarah Shruber. The article features the same headline and subtitle format, with the name of the article, “Soul Storage,” underneath the headline of “Unburdening made easy.” Its subtitle is: “Are New Yorkers tired of carrying their souls?”
The movie itself was reviewed in the New Yorker by Tad Friend, and a piece was also written on the film by Anthony Lane. “Paul learns about soul storage from an article in this magazine,” Lane writes, “and I seriously considered checking the archives.”
No matter what your opinion of the film is, if you see it, you’ll have to admit that they created a convincing facsimile of a New Yorker article, and used, thankfully, the Irvin type.
Hello! I’m Emily Gordon, a content strategist, critic, and copywriter. Emdashes, born in 2004, spent its formative years as a New Yorker fan blog. (The project garnered some nice compliments and press.) It’s now a collection of conversations—generally civilized—about punctuation, magazines, movies, design, and other things that stir me.
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