Martin Schneider writes:
During the World Cup, The New Republic had a pretty cool blog dedicated to the tournament, as they had in 2006. It was a fun, eclectic blog, and I enjoyed it a lot. I even wrote a post about Luke Dempsey's brilliant found poem.
There were a few times I wanted to chime in a comment or two, as I often do elsewhere in the blogosphere. Much to my surprise, the site demanded that I log in before posting—not with my www.tnr.com account username—which would be fine—but with my New Republic magazine subscription account username.
That's right: if you want to write "first!" in a TNR blog comment thread, you're going to have to buy 20 issues of the magazine. For the record, the page they send you to is here.
Does that business model remind you of anything? The year 2000, maybe?*
*I'm sorry if this is coming off as harsh, but it's really meant as tough love. I know it's a bad environment for magazines right now. But TNR pays really well-qualified people to blog for them, and those blogs are pretty awesome, and stuff like this just ensures that the money, time, and energy spent developing those blogs will not attract permanent users.**
** Could it be a browser issue? A cookie issue?
Hello! I’m Emily Gordon, an editor, critic, copywriter, and pre-web internet nut. Emdashes, born in 2004, spent many years as a New Yorker fan blog. The project garnered some nice compliments and press.
The blog’s now treading the territories of punctuation, publications, movies, design, and other things that stir me.
Over the years, I’ve worked with a brilliant brigade of culture writers, editors, and artists. You can read all about the people who've helped build Emdashes here at “Who We?” (That’s a New Yorker joke. Old habits die hard.)
I welcome submissions, questions, corrections, and ardent, obsessive contributors. I also host occasional book-related contests and giveaways. Questioners and publishers, just email me.
Jennifer Hadley designed the original Emdashes pencil logo, based on a 1943 Dorothy Gray ad.