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Martin Schneider writes:
During the World Cup, The New Republic had a pretty cool blog dedicated to the tournament, as they had in 2006. It was a fun, eclectic blog, and I enjoyed it a lot. I even wrote a post about Luke Dempsey's brilliant found poem.
There were a few times I wanted to chime in a comment or two, as I often do elsewhere in the blogosphere. Much to my surprise, the site demanded that I log in before posting—not with my www.tnr.com account username—which would be fine—but with my New Republic magazine subscription account username.
That's right: if you want to write "first!" in a TNR blog comment thread, you're going to have to buy 20 issues of the magazine. For the record, the page they send you to is here.
Does that business model remind you of anything? The year 2000, maybe?*
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*I'm sorry if this is coming off as harsh, but it's really meant as tough love. I know it's a bad environment for magazines right now. But TNR pays really well-qualified people to blog for them, and those blogs are pretty awesome, and stuff like this just ensures that the money, time, and energy spent developing those blogs will not attract permanent users.**
** Could it be a browser issue? A cookie issue?
Hello! We're a small band of media enthusiasts, culture addicts, and journalists based in New York, Chicago, and Los Angeles. Emdashes, formerly a New Yorker fan site, is our collection of conversations—mostly civilized—about magazines, movies, politics, design, punctuation, and other things that stir us.
You'd like to know more about the writers and artists and what our column titles mean? We live to serve!
We welcome tips, questions, comments, and corrections, and are always on the lookout for ardent, obsessive new contributors. Click here to email us.
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Dashes, some say, “are particularly useful in a sentence that is long and complex.” Emdashes—like an em dash itself—provides a thoughtful pause amid the hubbub.
Emdashes, founded in 2004, is written and drawn by Emily Gordon, Martin Schneider, Pollux, Jonathan Taylor, and Benjamin Chambers, as well as occasional guest contributors. All posts before October 2008 are by Emily Gordon.
The site was designed by House of Pretty with illustrations by Jesse R. Ewing.
Additional drawings are by Carolita Johnson and Pollux (author of our web comic, "The Wavy Rule"). The Emdashes pencil logo is by Jennifer Hadley, based on a 1943 Dorothy Gray ad.
Everything you tell or send us is off the record unless we ask for your permission to use it.