Emily Gordon writes:Anyone who’s surprised by reports about Donald Trump’s wiggly business sense—and anyone who’ll enjoy a little extra schadenfreude and outrage in this crazy-making political season—need only read Marc Singer’s classic 1997 Profile of the three-card-monte king. A sample:
Months earlier, I’d asked Trump whom he customarily confided in during moments of tribulation. “Nobody,” he said. “It’s just not my thing”—a reply that didn’t surprise me a bit. Salesmen, and Trump is nothing if not a brilliant salesman, specialize in simulated intimacy rather than the real thing. His modus operandi had a sharp focus: fly the flag, never budge from the premise that the universe revolves around you, and, above all, stay in character. The Trump tour de force—his evolution from rough-edged rich kid with Brooklyn and Queens political-clubhouse connections to an international name-brand commodity—remains, unmistakably, the most rewarding accomplishment of his ingenious career. The patented Trump palaver, a gaseous blather of “fantastic”s and “amazing”s and “terrific”s and “incredible”s and various synonyms for “biggest,” is an indispensable ingredient of the name brand. In addition to connoting a certain quality of construction, service, and security—perhaps only Trump can explicate the meaningful distinctions between “super luxury” and “super super luxury”—his eponym subliminally suggests that a building belongs to him even after it’s been sold off as condominiums.Here’s the rest. Enjoy.
Hello! I’m Emily Gordon, an editor, critic, copywriter, and pre-web internet nut. Emdashes, born in 2004, spent many years as a New Yorker fan blog. The project garnered some nice compliments and press.
The blog’s now treading the territories of punctuation, publications, movies, design, and other things that stir me.
Over the years, I’ve worked with a brilliant brigade of culture writers, editors, and artists. You can read all about the people who've helped build Emdashes here at “Who We?” (That’s a New Yorker joke. Old habits die hard.)
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