Emily Gordon writes:
Lately I’ve been waging an inner war against millennial modifiers. Is it Gen Y’s fault (let’s blame them!), or the fault of us ad-sandblasted, dichotomy-spurning, latchkey-clutching Xers, that everything is “kinda” and “basically” now? I often used these qualifiers myself before I started noticing how hollow and cynical they sound. I’m objecting to this: “pretty awesome” and “kinda genius” and “sort of hilarious” and “basically the best thing ever.”
It takes character, and sometimes bravery—a Franzen-style commitment to loving rather then insta-liking—to declare a person or a thing actually good or smart or funny. What’s the point of declaring your devotion to something, or admiration for someone, if you can pre-take it back just in case someone else thinks your choice is lame? It’s simultaneously hyperbolic (which, as an enthusiast, I’m fine with), disingenuous (danger!), negating (hipster disaffection masking vague woundedness), and oxymoronic (and how is that a held belief?).
Although it’s already been replaced by Dicking Around, I’m still a proud adherent of the New Sincerity. Will you join me in putting on the sweet high lonesome sound of The Secret Sisters and wearing your heart on your (corduroy) sleeve instead of hiding it in an equivocating, halfhearted irony bucket?
Related: More banned words and phrases.
Hello! I’m Emily Gordon, a content strategist, critic, and copywriter. Emdashes, born in 2004, spent its formative years as a New Yorker fan blog. (The project garnered some nice compliments and press.) It’s now a collection of conversations—generally civilized—about punctuation, magazines, movies, design, and other things that stir me.
Over the years, I’ve worked with a small army of culture writers, editors, and artists. You can read all about the people who've helped build Emdashes here at “Who We?” (That’s a New Yorker joke. Old habits die hard.)
I welcome submissions, questions, corrections, and ardent, obsessive contributors. I also host occasional book-related contests and giveaways. Questioners and publishers, just email me.
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The original Emdashes pencil logo was designed by Jennifer Hadley, based on a 1943 Dorothy Gray ad.